High quality posting to get audience
Why recognizing your target group matters
If you can identify who they are, you will find ways to get in touch with them (the web journals they read, the websites they visit, the stuff they look in Google and so on)
How they portray their offered services, you can copy the word on your site to coordinate with the discussion in their mind (essential!)
How they pick and think about items in your category, you know how to structure and organize content on your web
What they need, your value can state that precisely and the entire site can be 98% important to them
What they couldn't care less about, you can remove and cut it from the site
How their life has changed with your service, you know ways to communicate and ear benefits
